Nitecrest is excited to reveal their newly improved low-volume plastic card website targeted at small to medium-sized businesses. The Leyland-based manufacturer that is best known for producing billions of plastic cards per year for large retailers and financial institutions, has upgraded the existing Simply Plastic Cards’ website to provide advanced functionality to create plastic cards for a range of purposes.
In the past, the only cost-viable option for SMEs to create a gift or loyalty scheme was to introduce ones redeemed using paper or board cards. Nitecrest has invested in digital plastic card printing technology that provides the same high quality produced by long-run litho printing, but at lower quantities for commercial printing.
This technology, coupled with the tools offered by the new Simply Plastic Cards website, means all businesses can offer sophisticated card-based schemes and processes whether that be customer rewards or employee ID cards.
Nitecrest’s team of developers, led by project manager Katherine Roberts undertook the planning and development work required on the website. Their goal was to transform it from an ordering tool, to the UK’s first to provide the ability to design and visualise plastic cards online using existing artwork, or design from scratch using images, logos and text.
As well as providing a design suite, the website provides a comprehensive range of card types including the traditional credit-card size (CR80), RFID, tri-tags and cards with key-tags. Users can choose their personalisation method (barcodes, magnetic stripes and signature stripes etc.) during the order process as well as choosing the placement and uploading their data.
Managing Director Ronnie Hart comments “Our aim was to create an industry-leading plastic card website that was easy to use on all devices. We wanted to create a means for all businesses to order shorter-run plastic cards in quantities from 50-10,000 at competitive prices.
We listened to feedback from our customers who told us they wanted the ability to get an instant price which is why we added a quick price calculator. They also expressed the importance of being able to see the positioning of their design, therefore we added a live preview function of artwork.
Printers and resellers will also be interested to hear the site offers the option to apply for a generous trade discount.”
Perhaps most exciting is the fast delivery lead times the site offers meaning those in a hurry could receive standard cards within 3 working days.