Nitecrest Group invests in ‘game-changing’ speciality card finish technology

plastic card printing

Nitecrest Group invests in ‘game-changing’ speciality card finish technology

Europe’s largest capacity card manufacturer, Nitecrest, have invested over £300k in new machine technology enhancing the company’s special finishes range.

The new machine, claimed to be one of the first in the UK card industry, changes the way special finishes are added to gift and loyalty cards. The new technology alleviates alignment issues when overprinting screen print finishes such as high gloss varnish on logos and text. Commonly plastic card printers experience distortion when laminating sheets which can cause registration issues when applying popular metallic finishes such as gold and silver – Nitecrest’s new high precision printing techniques eliminates the need to guillotine distorted edges by printing directly onto heat laminated sheets, providing market leading, high-quality finishes.

Ronnie Hart CEO Nitecrest ‘Special effects on cards are a growing requirement in the gift card industry. We are finding that previously retailers have been disappointed with the restraints of screen printing the special effects onto their gift cards. We wanted to change that and with this new technology from SAKURAI, using cameras and auto alignment on a screen press, we can offer so much more to our clients or any retailers who want their cards to stand out from the crowd when on display’

‘Another added bonus for clients is that we are once again improving our already synonymously fast lead-times. This machine operates at nearly double the speed of our two other screen presses, so it is a massive increase to our daily capacity. Plus the latest Natgraph drying system we installed on the machine allows instant drying so we do not need to rack the card sheets for further drying’ Ronnie added

John Hart Technical Director further emphasised the impact this technology will have on card orders with specials finishes. ‘The new system is all up and running the results are phenomenal. We can achieve results on this new press that were previously unheard of. To say this is one of our best investments is an understatement. It is a game-changer in card finishing and takes our card plant a level above our competitors’