It was an award-winning end to this years UK Gift and Voucher Association Conference as Nitecrest won the UKGCVA’s Got Talent competition.
The industry event, hosted annually, concluded with the popular competition allowing contestants to showcase innovation during a strictly timed three minute pitch.
Following the theme of the event Nitecrest showcased the innovative customised print on demand solution which allows customers to personalise a gift card with photos or text, load value and print in-store.
Nitecrest continue to push boundaries in product innovation evolving our online print on demand solution to provide the in-store solution.
Head of Digital and Ecommerce at Nitecrest, Katherine Roberts ‘Nitecrest have worked hard to develop a seamless journey across our customised card options. Industry research indicates customers are inclined to load a higher value onto a card they have a personal connection to, so our aim has been to provide clients with the tools to access this market across multiple platforms. Last year our online print on demand service was awarded the most innovative technology product and this year we’re delighted to have expanded on that recognition with this in-store technology’
The proprietary technology currently available across several key Marks and Spencer stores has received positive feedback from both the retailer and consumer.
Special thanks goes to all the UKGCVA staff and members and those who voted for Nitecrest in this competition!
For more information on Nitecrest print on demand services email KRoberts@nitecrest.com